Check out our October Inside Look at Wilkinson ERA Real Estate!
Written by: Allison Parker
Real estate agents have a variety of places where they can practice their business. With the Charlotte market hotter than ever, it is critical to leverage the best firm to maximize return on investment. At Wilkinson ERA Real Estate, agents are able to earn more and invest more back into their business so they can live a better quality of life. It’s a holistic approach that has served the company well.
Founded in 1999, Wilkinson ERA Real Estate started with just a few agents. Today, the company thrives with 13 offices in North and South Carolina and over 900 agents. In 2017, the Wilkinson ERA team handled 5,800-plus real estate deals worth over $1.5
billion in sales. Part of its success can be attributed to the fact that the Owner/CEO Eb Moore is a forty-year veteran in the real estate world. Having worn multiple hats in the business, he is a perfect example and leader to his employees.
Eb Moore attributes his organization’s success to a commitment to service. “At Wilkinson ERA Real Estate, affiliated sales professionals access a suite of innovative solutions for real estate,” he explains. “These are designed to sell listings faster and for more money, expand their knowledge and marketability
of our associates, and, ultimately, deliver value to homebuyers and sellers.”
A desire for consumers to experience a competitive advantage in the current market is critical to success as well. It’s in the attention to details and extra care that makes a difference. “Our goal is to deliver true moments of value in every step of the home-buying and selling process,” says Moore.
One of the cornerstones of Wilkinson ERA’s success is that it is backed by Realogy. Realogy is one of the largest real estate
holding companies, owning many successful franchises such as Sotheby’s and even Better Homes and Gardens. The wealth of
business acumen that exists throughout the culture is evident in its success.
Wilkinson ERA is ranked the #1 ERA franchise in the Carolinas and #3 nationwide. The Brokers-in-Charge are pivotal to the
success of the organization. Scott Browder of the University office, Barry Draughon of the Cornelius office, John Fitzgerald of the Sikes Place (South Charlotte) office, Ian Corfield of the South Park office and Nancy Legg of the Fort Mill office provide stellar leadership and modeling to their agents. Recently updated and remodeled, the University location is a modern workspace that draws agents to the office. Following in the upgrade process is the Sikes Place and South Park offices. The remodeling aims to provide a high-tech, upscale, “coffee shop-chic” area to promote creativity and energy. It is the perfect space to meet with clients. It’s definitely a great time to be an agent with Wilkinson ERA Real Estate.
Wilkinson is proud of its philosophy of “Earn More, Invest More, Live More.” It’s not just a mission statement but a reality of life for agents. At Wilkinson ERA, agents will earn the most competitive compensation and make more on each transaction than with any other competing agency. It draws in the most qualified and gung-ho professionals. In return, customers receive an extraordinary buying or selling experience. Agents are connected with valued partners in mortgage, title, and relocation services at the corporate level. There is even a program called ERA Sellers Security Plan. This special program offers qualified customers the confidence that their home will sell for a specific price by a specific sales date.
Along with the most competitive compensation plan in the market, Wilkinson ERA goes above and beyond to provide its agents with beneficial tools to grow their businesses. Aids to the sales associates are:
•In-house career development and continuing education •Professional CMA and listing presentation
• Media Strategy
• Professional photography and videography
• Professional management team and staff
• Cutting edge technology such as free agent IDX website, ERA
mobile app, ERA resource center, property microsite, ZAP
CRM, ERA text lead program and Dotloop premium
• Power of an international brand
• Distinctive Properties Marketing Program
• Relocation Division
With these tools at their fingertips, agents can focus on providing the best sales experience for their clients while developing themselves professionally. Quarterly Sales Rallies synergize efforts by including national speakers and targeted training for sales associates. The annual holiday party unifies the office as a time to reflect and recharge for the upcoming year.
Wilkinson ERA has a strong commitment to community service. They participate in the Muscular Dystrophy Summer Camp. The Muscular Dystrophy Association (MDA) focuses on enriching the lives of children living with Muscular Dystrophy. All funds raised go to support the local MDA summer camps.
Wilkinson Cares is another community outreach project that is a favorite to the franchise. The program works to support local veterans by funding key veteran service organizations within the community. Agents participate through voluntary donations on each closing from the purchase or sale of a home.
For more information please contact Wilkinson ERA at
704-393-0048, or visit www.WilkinsonERA.com.