April Partner Profile-Taylor Morrison
By Charlotte Top Producers |Apr 9, 2020



Make moves with Taylor Morrison Charlotte in this Month’s Partner Profile!

Written by: Heather Pluard
Photography by: Kelly Klemmensen Photography

‘Love the Customer’ is more than a motto for the team at Taylor Morrison. It’s a core value they put into action every step of the way. Their dedication to making customers happy while building exceptional homes has earned Taylor Morrison the recognition of being America’s Most Trusted Homebuilder for five years in a row. They are becoming one of Charlotte’s favorites as well!

When they expanded into the Charlotte area five years ago, Taylor Morrison brought a proven track record and a 100-year legacy with them. Since beginning construction in 2015, they’ve quickly become the sixth-largest builder in Charlotte – a feat they accomplished by building a strong reputation of trust with their customers.

“We have the responsibility and pleasure to be a part of a huge moment in our customers’ lives,” says Area Sales Manager Abby Cornelius. “We understand most people looking to buy a home are going through a transition in their life, and it can be a challenging, exciting and stressful time. We aim to create a fun and easy experience for each of our customers.”

One way that Taylor Morrison makes the process fun is by offering one of the largest new-home design centers in the industry, with more than 4,000 square feet of features and finishes clients can see and touch in-person. The design center includes a wide array of selections to compliment many different styles. The Taylor Morrison team is continuously keeping up with market trends in both finishes and floorplans. With a wide range of design options and the assistance of a design expert to guide them along the way, customers are sure to build a home that is uniquely theirs.

“We pride ourselves on the quality of our homes, the thoughtfulness of our communities, and the personal relationships we build with our homebuyers,” Abby says. “We select premier locations and amenities to give our homebuyers the lifestyles they want. We’re building more than a home; we’re building a lifetime of lasting memories.”

Area Sales Manager Michael Cummings says excellent communication is the key to helping the whole process run smoothly. “Our Community Sales Managers update customers every two weeks between the sale of a new home and before construction begins,” he explains. “Once construction starts, our builders provide weekly updates on the status of each customer’s home. For anything that comes up in-between, a Taylor Morrison employee is available every day in their model homes to help. At Taylor Morrison, we work to earn your trust by providing the resources, support, and industry experience to help you make educated decisions about your most important purchase.”

When construction is complete, Taylor Morrison includes a quality assurance inspection before customers conduct their new home orientation/pre-closing walkthrough. This way, any corrections needed can be completed promptly and prior to settlements. Taylor Morrison also gives their customers outstanding peace-of-mind by including a one-year warranty for workmanship, a two-year warranty for mechanicals, and a ten-year structural warranty.

Area Sales Manager MK Gallaher has enjoyed being with Taylor Morrison since its 2015 debut into the Charlotte Market. “We’re committed to providing an exceptional customer experience,” she says. “It is extremely rewarding to grow with a company that is always striving for greatness and truly believes in working hard to make magic happen for each broker and client. Every member of our team is dedicated to loving the customer and ensuring the entire home building experience is enjoyable.

That includes the closing process, too. Closing day is quick and easy, with much of the paperwork completed beforehand via eClosings. Closings can be finished in just 15-30 minutes, allowing homeowners to start enjoying their beautiful new homes almost immediately. Currently, Taylor Morrison is offering to pay all closing costs when customers use their in-house lender, Taylor Morrison Home Funding.

Taylor Morrison values broker relationships and is also offering a unique appreciation plan for real estate agents and brokers. “We have a significant amount of repeat REALTOR® business because our home building experience is so positive for both them and their clients,” Michael says. Taylor Morrison rewards brokers for multiple sales throughout 2020. Sell one home and earn the standard 3% Broker Commission, sell two homes, and earn $2,000, sell three or more homes and earn $3,000.

After all, REALTORS® deserve a little love, too!

Taylor Morrison has over 20 communities surrounding the Charlotte area stretching from North Carolina to South Carolina. Furnished model homes are available for tours daily.

If you would like to get in touch with the Team at Taylor Morrison, please call 704-586-9467.

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