Combining her servant’s heart with an entrepreneurial spirit
Ashley Lapointe of RE/MAX Executive
Written by Heather Pluard
Where others might see risk, REALTOR® Ashley Lapointe sees opportunity. Raised by two small business owners and married to another, Ashley was excited to leave the healthcare industry in 2018 and launch her career in real estate. Combining her servant’s heart with an entrepreneurial spirit, Ashley has excelled on a top RE/MAX Executive team for the last four years. Recently, she took the bold step of becoming a single agent.
“I’ve been with RE/MAX Executive my entire career and love it,” Ashley says. “I started on the Charlotte’s Agent team, and Logan Abrams was a fantastic mentor. But, after learning so much over the last few years, I decided it was time to branch out on my own and devote all my time and energy to my network.”
Before she became a REALTOR®, Ashley and her husband, Marc, bought and renovated foreclosed properties, operating them as long-term rentals for 10 years while both working full-time. With her interest in real estate piqued, Ashley started to consider becoming an agent. In 2018, the couple began to invest in short-term rentals in the North Carolina mountains. The timing couldn’t have been better.
“I had no idea that vacation rentals would be the next big thing!” Ashley smiles. “The coolest thing is because of my first-hand experience with vacation rentals, I’ve been able to help so many clients buy secondary homes in the Blue Ridge Mountains, where I’m also a member of the High Country MLS. And my personal experience as an investor and business owner certainly gave me a competitive edge in this industry. I spent so many years researching, investing, owning, and operating properties that I already had a good knowledge base when I started my real estate career with RE/MAX Executive.”
Ashley brought a host of skills from her time in healthcare as well. She started in social work after college, helping individuals with special needs. Then she ran a successful home healthcare branch for a national company. She learned business operations, leadership, and fiscal management while connecting with people from all walks of life.
“I sat on a lot of couches helping people face some of life’s most challenging circumstances,” Ashley says. “I’ll never forget sitting with a young wife whose husband was injured at work and paralyzed from the neck down, or helping parents of medically fragile children navigate life with a full-time nurse. I learned empathy, compassion, and how to work under immense pressure.”
Watching her parents run their small businesses ingrained a strong work ethic in Ashley. “My mom owned a hair salon, and my dad owned a car dealership in our small town,” she says. “They took risks and worked hard for everything they have, and they always did the right thing. It was never about money for them. They were just happy to be providing a service to the community while being able to support their family. Because of how I grew up, I’ve always had that entrepreneurial mindset. I’m hard on myself, but I am also very self-motivated.”
While Ashley was content to work a 9-to-5 while her husband built Marc Lapointe Golf Academy, she always knew she would be a business owner. “When Marc got his business established, I jumped into real estate with both feet!” she says. “But it wasn’t easy. It takes hours upon hours of intentionality, relationship building, serving the community, and being available to people nonstop. Sometimes success can be overwhelming, and most people won’t admit that. I just want to be a good steward of what’s been given to me and continue to use whatever platform I’m given to show honor to God and pay it forward in any way possible.”
With that in mind, Ashley says her most significant accomplishment as a REALTOR® was securing a forever home last year for a family in need. “They had been bounced around from hotels into apartments for over 10 years,” she says. “The nonprofit organization, Big Hearts, Big Family Charlotte, made it possible for them to have a home. I’m just super proud to be a small part of it. You can learn more by visiting www.bigheartsbigfamily.com.”
Ashley thrives on helping others, connecting with people, and collaborating with real estate professionals. “I’m thrilled to continue to work in this crazy industry that can change with a moment’s notice,” Ashley says. “I know there is a lot of fear around that, but for me, it’s exciting. I’ll never be bored in this business, and I can’t wait to see the ways I’ll have to adapt and shift my practices to the changing market. No day is ever the same, and that’s the beauty of being in real estate.”