Paul Lindemann is Committed to Delivering Results that Benefit All Parties Involved!
Written by Heather Pluard
Photos by Kelly Klemmensen
With a 17-year track record of success and $17 million in sales last year alone, REALTOR® Paul Lindemann can do it all. Without a team, an assistant, or additional staff, he’s on pace to sell $20-million in 2020. From Commerical to Residential, new construction to flipping older homes, Paul knows how to close deals and make clients happy.
“It’s not about the commission to me,” Paul says. “It’s about building relationships and earning referrals. I don’t beat around the bush or try to oversell my clients. I look at every transaction as if I were the one buying or selling. Whether I’m working with a builder or a first-time home buyer, I tell people exactly what they need to do to receive the most benefit.”
A Rock Hill native, Paul majored in Public Relations at the University of South Carolina and graduated in 2003 with a Bachelor’s of Journalism. He went to work in commercial real estate for his friend and mentor, Jack Ward. “Working at Ward Properties was a fantastic experience,” Paul says. “Jack took me under his wing and treated me like an apprentice. I learned all about leasing and consulting. We traveled to vacation spots around the country, bringing tenants into new developments.”
In 2013, Better Homes & Gardens Paracle approached Paul about becoming their Commercial Agent. Licensed since 2010, Paul was excited to take the new opportunity. “Paracle was on the cutting edge of lead generation, and Chris and Lucas were dedicated to becoming the top brokerage in the Carolinas,” Paul says. “I knew I would get leads and be successful with them.”
Both Paracle and Paul’s business grew at a rapid pace. It wasn’t long before Paul was helping on the residential side of sales, too. Today, his focus is working with local builders and turning their neighborhood developments into hot commodities.
“I created a niche representing local builders selling new and spec homes,” Paul says. “I saw how some builders were trying to staff their model homes, but they weren’t big enough to have a sales team, a sales manager, and a marketing manager. I approached several builders about letting the Better Homes & Gardens brand get behind them to do it all for them. I promised to manage their developments personally, and I guarantee the work of any agent who helps me when I can’t be there.”
One project rolled into another, and Paul is currently selling his fourth development. Interestingly, part of his success is due to cross-selling neighborhoods. “Every neighborhood is different and appeals to different buyers,” he says. “Even if they look the same, they are not the same. I can’t create a bigger yard, change HOA rules, or add an extra bedroom if that’s what a client wants. But I might have something that’s a great fit in a different subdivision, and vice versa. None of my builders ever lose a client. If anything, cross-selling helps them gain clients. Even during COVID, I’ve doubled production at the developments I manage. I appreciate the trust my builders have in me, and I’m proud to deliver results that benefit everyone.”
That’s especially true for buyers! Paul gives their feedback to builders, and that influences development decisions to align with what buyers want. Also, by recognizing that unrepresented new-home buyers may need help selling their current homes, Paul can list their homes and help buyers transition seamlessly from one neighborhood to another. “The key is to start conversations and listen,” Paul says. “Then I create relationships, I do what I say I’ll do, and I have a lot of fun while doing it.”
Paul flips homes as a hobby, and he still enjoys handling selective commercial real estate deals. “It’s always great to be a part of large-scale community improvement and economic stimulus, but it’s a long-term process. The satisfaction of helping people in residential sales is instantaneous by comparison.”
Outside of work, Paul loves spending time with his family. He and his wife, Jennifer, have been married for 17 years and have three children, Ethan (12), Asher (8), and Miller (5). They love to go to the beach, but their local getaway during COVID has been Rock Hill Country Club. Paul is an avid golfer and a board member at Charlotte Game Cock Club. The Lindemann family also enjoys attending Elevation Church. “I enjoy helping people in all areas of real estate get what they want,” Paul says. “Success is being happy and doing what you love. I am super blessed.”