Partner Spotlight – Renovation Sells
By Charlotte Top Producers |May 5, 2022

Making Homes “Instagram Ready”

Will Allen of Renovation Sells

Written by Heather Pluard

Photos by Kelly Klemmensen Photography

It’s still a red-hot market, and clients want to squeeze as much equity out of their properties as possible. Fortunately, Renovation Sells makes it easy to do just that! This turn-key general contractor and interior design company works exclusively with listing agents to make a home “Instagram ready,” attracting more buyers and justifying a higher list price. Best of all, most make-over projects take less than three weeks. 

“We just wrapped up a project that was originally going to list at $340,000, but after working with us, it is now in a bidding war for over $500,000,” says Renovation Sells Charlotte Owner, Will Allen. “We put in flooring, refinished cabinets, and replaced light fixtures and plumbing fixtures throughout the house. Those simple changes made a huge difference. We understand buyers want an up-to-date, move-in-ready home that feels like a luxury property at any price point.” 

Renovation Sells also understands how important it is for REALTORS® to demonstrate additional value to their clients. “Every REALTOR® is looking for a secret weapon to stand out in the crowd and show clients why they need them,” Will says. “When they have Renovation Sells in their back pocket, REALTORS® can walk into a listing appointment confident that they have the right people on their team to get the job done. We also provide excellent marketing materials they can slip into their listing presentations. And we offer 12-month, 0-percent financing up to $55,000, so sellers don’t have to pay anything out of pocket.” 

Buyers benefit, too. “I just read 70% of buyers regret what they purchased in the last two years,” Will says. “Many people bought a house just to have something, but it’s not quite right. Our business is built on meeting buyer demands before the sale and making them feel over the moon with their purchase. Their happiness sets agents up for long-term referrals, so it’s a win-win.”   

A self-described craftsman, Will grew up in the industry. His father owned a commercial real estate company and an in-house construction company, where Will worked on the weekends and has fond memories of riding bulldozers as a kid. “My dad, who has passed, was my role model,” Will says. “He taught me to lead with integrity, treat others fairly, and build up those around me. He gave me my first Little Tyke workbench, which turned into one with real tools. By the time I was 11, I had my own woodshop. I also had a furniture-making business when I was in college studying Construction Management at Appalachian State.”  

After graduating college, Will worked for Choate Construction on high-end senior living projects, where interior finishes were his specialty. “I had the privilege of learning from the best project teams in the industry while I was there, and that experience launched me to where I am today,” he says. “Consistent hard work pays off, and I never give up.” 

Today, Will strives to be the best leader for his crews and credits his team for Renovation Sells’ outstanding results. “We are overcoming the challenges of supply chain issues and labor demands by planning strategically and treating everyone with respect. I take my responsibility for the livelihoods of others very seriously, and I’ve built a team that takes pride in their work, keeps the process simple, and values long-term relationships. We love helping REALTORS® create beautiful listings and listening to fans rave about our work. There’s no better feeling than hearing our customers’ excitement when they receive offers that were higher than they could have imagined.” 

When Will isn’t making homes “Instagram ready,” he unwinds by fly fishing, spending time at his family farm, and running. He’s also looking forward to getting married! “My fiancé, Abby, is my rock and biggest supporter,” he smiles. “She’s been with me every step of the way. We both love spending time with our extended family and our crazy bird dogs.” 

Popular Renovation Sells updates include kitchen and bath refreshes, painting, flooring, tile, countertops, trim carpentry, and light and plumbing fixture changes. To learn how they can help with your next listing project, call 704-618-4187 or visit

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