Taking the stress and hassle out of the marketing process
Adam Rutkowski of AlphaGraphics CLT
Written by Heather Pluard
Photos by Kelly Klemmensen Photography
If you want to be a Top Dog in the real estate industry, it helps to work with a printing and marketing company that leads the pack. AlphaGraphics CLT franchise owner, Adam Rutkowski, is dedicated to creating quality products that help his clients grow their businesses.
“I love doing the impossible for our customers,” Adam says. “We’ve gotten many new clients because other companies told them their project wasn’t possible, but we made it happen. We are relationship-centric, meaning we enjoy getting to know our customers, listening to their needs, and really understanding their goals. We consult on everything from paper options to product choices, all while staying focused on helping them achieve their goals and deadlines.
Growing up in Baltimore, Maryland, Adam saw his dad’s work in the printing industry. “When I started looking at potential careers, I wanted to combine my love of art and creativity with my natural tendency to build and solve mechanical problems, so I followed in my dad’s footsteps,” he says. “I graduated from Rochester Institute of Technology in Rochester, New York, with a Bachelor’s Degree in Printing Management & Sciences.”
After college, Adam worked for a commercial printing company in the Maryland/DC area. He worked extremely hard, became a partner in the business, and earned the title of Vice President when he was 26 years old. “I was surrounded by incredible and unique opportunities to get involved in all areas of the printing world,” he says. “But as I reached a plateau, I was ready for a new challenge. Could I run my own company? Although I researched many businesses, AlphaGraphics stood out because they offer great structure and support. It was the perfect balance of autonomy and network support and felt like the best of both worlds. While each location is independently owned, we can call on each other for help when needed.”
AlphaGraphics is a national franchise that has been around for over 50 years and has a wide range of direct marketing solutions to meet its customers’ needs. The full-service printing company specializes in marketing communications and offers creative design, printing, mailing, signage services, and promotional products. In addition, their agOnline solution lets clients design and customize many of their printing and marketing needs in one, easy-to-use location to order and set up delivery from any device.
“We take the stress and hassle out of the marketing process,” Adam says. “And our staff truly cares about the quality of our products. We focus on results and maximizing our client’s return on investment and marketing dollars because the success of our client’s businesses is our biggest priority. People have tried to differentiate themselves in the past few years, so we enjoy pushing the boundaries with our clients to help them get noticed, and we thrive on complicated novel projects involving a high degree of attention to detail. I believe that’s why we’ve grown so much in the four years I’ve owned the business.”
As a small business owner, Adam doesn’t have many days off, so he tries to ensure the hours away from his desk are spent with his family. He and his wife, Sara, have been married for 12 years and have two amazing boys who both play competitive soccer. “Our family loves being active,” Adam smiles. “You will usually find us exploring Charlotte, attending a sporting event, or slipping on a pair of cleats to play some soccer. I feel like my car is usually heading to a field somewhere around Charlotte at all times!”
While AlphaGraphics CLT produces many standard products daily, such as business cards, postcards, and booklets, the list of additional printing and marketing opportunities is endless. “We are a resource for any of your branding and marketing needs,” Adam says. “Most times, when customers visit us at our business center in Pineville, they are surprised at what we can provide. Asking for an AlphaGraphics product catalog would be like asking a chef for all the dishes he knows how to make. The creative possibilities are infinite.”
To learn more, please visit agCLT.com. Or call Adam at 704.798.5974 for an appointment to discuss your project and ways to start dominating your market.
For more information, please visit agCLT.com.