The Heart of Carrie Kinney’s Drive is Serving Others!
Written by Heather Pluard
Photos by Kelly Klemmensen Photography
Name recognition is everything in real estate. But whose name matters most? Fathom Realty believes it’s the agents. Since launching in 2010, that philosophy has driven the brokerage to nearly unfathomable success. Today Fathom Realty operates in 33 states, is a publicly traded company (FTHM/NASDAQ), and has a “career” volume of $28 billion – $104 million of which came from their Charlotte office. Broker-in-charge Carrie Kinney explains what makes Fathom Realty unique.
“There’s a reason we are one of the fasting-growing brokerages in the country with the lowest agent attrition rate,” she says. “We truly place our agents first. As a result, we offer agents the greatest value of any real estate brokerage without inundating them with monthly fees or high commission splits. Instead, Fathom agents pay a simple $450 transaction fee for each sale and still receive the best technology, training, and support available.”
Born and raised in North Carolina, Carrie has lived in cities across the state, including Asheville, Charlotte, Greensboro, Hickory, Mooresville, and Kannapolis. She earned a bachelor’s degree in Psychology from Greensboro College and spent 14 years in the education industry before becoming a broker. “My top goal has always been to help others, and real estate has allowed me to continue this,” she says. “As an agent, my focus was helping my clients. Today, as a BIC, I help my agents who help many more clients. I am also a Certified Mentor with Fathom and find great joy in helping newer agents learn the process while providing guidance, motivation, and support. I firmly embrace the Fathom motto, ‘Whoever wants to be great must become a servant to all.'”
With her heart set on serving others, Carrie has doubled her office size in the past 12 months. “My primary goal is to provide exceptional support to every agent in my office,” she explains. “It’s always tough to build a new brand. We’re in a business where brokers have been told for nearly a century that the brokerage name matters more than their name. We know that’s not true, and the statistics back it up, but changing such a long-entrenched mindset is a huge challenge. I’m proud to say that most of the joining agents last year were referred by other Fathom agents. We know our most valuable asset is our people.”
As the BIC, Carrie only works with referrals and repeat clients. Still, she managed to sell $2.5 million while keeping the lion’s share of her focus on helping Fathom agents reach their goals. “Fathom’s passion has always been to serve our brokers,” she says. “In North Carolina, the brokerage legally is the representative of every client for the firm. Many ‘mature’ firms reinforce the idea with their agents that ‘this is OUR client, and you represent us in your dealings with OUR client.’ Fathom flips that model on its head and says, ‘YOU are our client, and our only purpose is to better enable you to serve YOUR clients.’ Personally, I love seeing my agents make more money than they ever thought possible.”
A kind and compassionate person, Carrie also loves giving back to the community. “Our office supports Second Harvest Food Bank of Metrolina, Purple Heart Homes, and Toys for Tots,” she says. “We are currently working on a Fund and Food Drive to help celebrate Second Harvest’s 40th birthday. I’ll be posting links on my social media for anyone wanting to donate.”
While she loves her job and can’t imagine doing anything else for a living, work-life balance is extremely important to Carrie. She and her husband, Ron, have four daughters: Grace (20), Georgia (19), Charlotte (19), and Kylie (15). They also have three dogs. Rex and Scout are 5-year-old German Shepherds, and Chewy is a 10-year-old Shih Tzu. “I have such immense love for my family,” Carrie smiles. “The beach is my happy place, and we travel there multiple times a year. I am someone who lives intentionally and tries to find joy in every day. Working for a virtual company allows me the freedom I need to do just that.”
Carrie also has excellent advice for agents. “Always be kind, and never stop learning,” she says. “But most importantly, know your worth. Don’t confuse ‘price’ with ‘value.’ Real estate firms are not one-size-fits-all, so don’t be afraid to research other firms if your current office is not providing you with the tools and support you need. Fathom is an agent-centric brokerage that understands you matter the most!”