A True Charlottean – Misty Hurd of Hurd About Real Estate
Written by Heather Pluard
Photos by Kelly Klemmensen Photography
Rich Dad Poor Dad author Robert Kiyosaki famously said, “The problem with real estate is it’s local. You have to understand the local market.” If that’s true, then REALTOR® Misty Hurd is the solution. Born in First Presbyterian Hospital, raised in Cornelius, and educated at UNC-Charlotte, Misty is a proud Charlottean who knows the local market inside and out.
“I also have the gift of gab,” Misty laughs. “I love people, and I’m a natural-born negotiator – just ask my parents. I grew up watching my Dad hustle, and he’ll tell you I’m a chip off the old block. Before obtaining my license in 2015, I had a successful sales background in IT consulting, but I wasn’t passionate about it and never looked forward to my weekend ending. Then, after working for Corporate America for five years, my husband, Andrew, encouraged me to try real estate instead.”
Andrew is the Director of Commercial underwriting at Finance of America and owns a real estate investment company that focuses on sustainable and impact-related real estate development and consulting. The couple went to Hopewell High in Huntersville together, but due to a two-year age gap, they didn’t meet and start dating until he was home from college in the summer of 2006. They were married in 2014.
“I honestly look up to my husband,” Misty smiles. “He’s ingrained in every aspect of real estate, so he is constantly challenging me to think outside of the box when it comes to working with my buyers and my sellers. He also has a different viewpoint of doing things, so I enjoy the challenge of doing it my way and being successful.”
And successful she is! Misty closed on $21 million in real estate last year for a career volume of over $70 million in seven years. Her first brokerage, Keller Williams Southpark, nominated her for Rookie of the Year. After following her industry role models to EXP Realty in 2018, Misty has earned their top honor, The Icon Award, every year since.
“The majority of my business is referral based, which I take as a huge compliment because it’s a testament of my clients’ experience working with me,” Misty says. “I like getting creative and finding new ways to help them achieve their goals in this fast-paced market. While I try to make the process look seamless, I’m working my butt off behind the scenes for my clients in ways many don’t realize. I like to think of myself as a shield, protecting my clients from chaos, uncertainty, and stress.”
Misty has excellent advice for new agents. “Communication is key,” she says. “Even if it seems simple to you, it’s not to most home buyers or sellers, and it’s hard for anything to get lost in translation if you are over-communicating. I also recommend building relationships with cross-sale agents. There are several REALTORS® at different firms whom I admire and love working with because I’m always learning something new from them. It’s essential for me to grow and shift with the market and not get stuck in just my way of doing things. Plus, it’s so much more fun when the transaction can be a partnership.”
Outside of work, Misty loves spending time with her family. “Andrew and I have been together for 15 years, and I’m just as much in love with him today as I was when we met,” she says, also joking that she’s a stage-10 clinger to her family. “We have so much fun together, whether it’s just at home unwinding with a glass of wine watching the girls play, exploring our growing city, or traveling around. We also stay busy with home building. Andrew and I designed and built our current home, which we completed in August of 2020, and we’re about to do it again! Now that we have two little girls, River (3) and Palmer (1), we get to experience firsts with them every day. We like to show them everything that we enjoy doing so that we can enjoy it together! My dream is to be a perfect blend of my parents for my daughters. My mom created a childhood of adventure and imagination for me, and my dad has been a successful entrepreneur who taught me that hard work pays off.”
Misty likes to be on the go constantly, which makes real estate her ideal career. “It’s 24/7,” she says. “There is no ‘off’ button, not even on vacation. But I appreciate the flexibility I have to provide for my family and model a strong work ethic for my daughters while not missing out on anything as time is fleeting. God doesn’t promise us tomorrow, but we have today. So living each day to be my best self while making sure my family and clients are happy makes me happy. And to me, that’s success.”