Realty One Group Revolution
Written by Heather Pluard
From The Little Engine That Could to a full-fledged freight train, REALTOR® Ryan Palmer is roaring to the top of Charlotte’s real estate market. Licensed less than three years, this Top Producer sold $17 million in 2021 and is on track to double that number in 2022. A hard worker his whole life, Ryan says a beloved children’s book inspired him to think big and never give up.
“I think I can, I think I can, I know I can, I know can,” smiles Ryan. “My dad used to read The Little Engine That Could to me every night, so from an early age, I’ve always thought if anyone can do something, so can I. That book had a huge impact on me.”
A Boston native, Ryan earned a Bachelor of Science in Computer Information Systems from Gardner-Webb University, where he was an NCAA Division One swimmer. After graduating in three years, he became a consultant for global banks and managed multi-million-dollar projects. But even though he was making six figures by the time he was 24, Ryan started to resent his job.
“It didn’t make sense to work 60 hours a week for someone else and have a capped salary when I could do the same for myself and make a whole lot more,” Ryan says. “After yet another day working from 7 a.m. to 9 p.m. and ordering food into the office for dinner, I thought, ‘This is for the bees.’ I knew I needed to change industries.”
Ryan’s mom used to be a real estate agent, and she suggested he get his license. After taking and failing the state exam three times, he finally passed in November 2019 and joined Realty ONE Group Select as a part-time agent. Ryan had his first closing four months later. Then, in June 2020, with four more homes under contract, he officially left the banking industry to focus on real estate full-time.
“We were in the middle of the pandemic and couldn’t even show houses in person, but I felt pulled to make the change,” Ryan says. “Despite the risk and uncertainty, I trusted God to lead the way, confident I would figure things out.”
That philosophy has served Ryan well throughout his life. While still a consultant, he bought his first investment property and rehabbed it himself, learning as he went along. He sold it a year later and purchased a new one, this time adding a garage and putting in a pool. Ryan recently sold that property and moved into his dream house in Dilworth. The knowledge he learned through his experiences makes him that much better at serving clients.
“Since renovating homes, I can walk into an inspection and tell you how it will go,” Ryan says. “I’ve also been fortunate to have one of the best mentors in the industry, Cristina Grossu. She made herself available 24/7 for all my questions when I joined Realty ONE Group Select. I admire her work ethic and learned so much from her. To be successful in real estate, you need someone like Cristina to help you get started. So my best advice is to find a REALTOR® who is killing it and learn to lead by following.”
It also helps to have an amazing Instagram presence, which Ryan built organically. “I quadrupled my following by rebranding and reintroducing myself @realty.ryan,” he explains. “The key is to post consistently and be authentic. I invite people into my life, showing them both my good days and bad days. You don’t need to put on a façade. We are all just people, so be the real you.”
While Ryan doesn’t consider himself an influencer, people often come up to him with questions, and he’s always happy to help. “Success is taking what God has provided me and giving back,” he says. “I got into real estate to impact lives and love on others. If you put people first, the money comes. So I focus on adding value, being responsive, and making clients happy.”
Happy clients have helped Ryan earn a five-star rating on Zillow, where they rave about his expertise and work ethic. Self-described as “single as a pringle,” Ryan loves spending time with friends and boating on Lake Norman. His fur baby, a 7-year-old Goldendoodle named Gracie, likes to come along. “She’s been through it all with me,” Ryan smiles. “All the moves and all the risks. I’ve made a lot of personal sacrifices to get here, and it hasn’t been easy, but if I can do it, anyone can.”