Ivester Jackson Distinctive Properties, Christie’s International Real Estate
Written by Heather Pluard
Photos by Kelly Klemmensen
The company you keep reflects on you. That’s why Ivester Jackson Distinctive Properties surrounds itself with the very best. With top-notch agents and a world-class Chrisite’s affiliation, this invitation-only brokerage attracts the most discerning of clients. The firm closed on $600-million in transactions last year and has the highest average sale price in the region. Luxury is their specialty, but they also excel in real estate’s everyday business.
“We focus on getting better at everything we do,” says Managing Partner Reed Jackson. “We use a critical eye to make sure our marketing, training, and financial controls are the best in the industry. It’s a simple concept that helps us attract and retain the right people. Our REALTORS® enjoy working where they are constantly learning and improving, and it’s rewarding to watch them double and triple their business through their own talents, using our tools and direction.”
Broker In Charge Lori Ivester Jackson agrees. “We live, breathe, and eat real estate,” she says. “Reed and I saw an unmet luxury niche while working together at a national brokerage. Clients with high-end homes are particular about how they are marketed. They expect and deserve more than an MLS listing, and they want everything to have a certain look, from the signs in their front yards to the channels used to expose their property beyond North Carolina.”
In 2003, Lori took her existing $30-million business and started Ivester Jackson Distinctive Properties with Reed. Initially, they had six agents. The firm was buoyed in 2006 by the addition of Doris Nash, one of Charlotte’s top new construction brokers, who helped attract other fantastic agents.
REALTORS® were also drawn by the team atmosphere and one-on-one interaction with leadership. “We do a lot of individual coaching and provide real value,” Reed says. “It’s not uncommon for agents to double their average transaction size within a year of working with us. Our marketing, brand name, and reputation for unparalleled service help our REALTORS® win more mid-market and luxury listings.”
Another name synonymous with luxury, Christie’s International Real Estate, was added to the firm in 2014. “Being a Christie’s affiliate gives us instant credibility with people who are moving into the Charlotte market and drives business here,” Reed says. “We cross-brand with respected, high-end brokerages in other hot markets, and we’re exceptionally good at catching in-bound migrating traffic. We also provide strong sales synergy for people with multiple properties around the world. We are incredibly proud of winning Christie’s Affiliate of the Year in 2017, out of 150 outstanding companies.”
Ivester Jackson Distinctive Properties is growing exponentially. “We have two offices in Asheville, two in Lake Norman, one in Southpark, and are about to open one in Wilmington,” Lori says. “Our largest office has 35 agents, and we will continue to run our company as a boutique and personalized brokerage. Our management team and ownership are experienced agents with open-door policies who love giving hands-on assistance. It’s a complex real estate world. We’re in the trenches, too, and we know how to handle the issues that come up.”
And they have tools to help! “We publish our own quarterly magazine that’s sent to 15,000 homes in Western and North Carolina,” Reed says. “It’s a high-quality, prestigious piece with 50-60 pages of premier homes and no ads. We also use cutting-edge technology like buyer-centered applications, testimonial platforms to capture online reviews, and a streamlined process for clients to access our information. Solid numbers and trend-lines help reassure clients they are making good investments, even in a pandemic.”
Ultimately, success comes down to the individual agent. “Work hard if you want to do well,” Reed says. “Commit to a plan and stick to it for a year or two. That’s when you start to see real progress. Be willing to take financial risks and spend money on yourself and your business. And, when you want to level-up, find a firm that can help you upshift your client portfolio. We’re proud to be the kind of company that helps agents be the best.”