September Unconventional Agent – Emma Swindells
By Charlotte Top Producers |Sep 6, 2020

Emma Swindells Brings Her Heart & Entrepreneurial Spirit from Across the Pond to the Charlotte Real Estate Market!

Written by Eli Pacheco

Keller Williams Ballantyne agent, Emma Swindells, has a passion for those who find themselves in tough situations. Especially single moms.

She’s been one of those. And through it all, Emma found a home not only in the U.S. but in American real estate. A native of England navigating challenges of a marriage ending, a global pandemic, and the need to work from home with kids, she has persevered with a desire to help others—and ultimately improve herself.

“Anyone could find themselves in that situation,” Emma says.

Emma came to the U.S. in 2010, following her former husband and his job in IT to Scottsdale, Arizona. “I really liked Scottsdale, but I didn’t like the houses,” she says. “The old brown ranches did not appeal to me.” They moved to Charlotte in 2012, where Emma found a real estate firm she could love, Keller Williams, in 2014. She also found a city she could love, too.

“I love Charlotte,” Emma says. “It’s a lot like home, with better weather.”

After a short stint with eXp, Emma returned to Keller Williams, better off for the technological learning she had with eXp, but happy to be at the company that felt like home.

“My day constantly changes,” Emma says. “I like being flexible, and you never have a ‘usual day.’ It’s a balance of going out and being in, and that’s a plus. A typical day, that’s not me. I like meeting people and having new experiences.”

In American real estate, you’re more on your own than you are in England. But that model fits well for Emma, a quietly confident woman who thrives on social situations and working with people. She has a drive that others notice right away.

Emma is adjusting to less travel, more time with kids, and building a business. Her son, Jacob (2), is just getting into soccer, and her daughter, Sophie (6), is into dance, horse riding, and sports. Emma’s oldest son, Lewis (21), is an engineering student at UNC Charlotte. He’s moved many times with Emma, including the trip across the pond to a new life.

Where would she like to be next? She’s done a lot of thinking about that recently, she tells us. “I want to grow a team,” Emma says, “and have a successful business where I can give more back. I want to get more property investments, build a portfolio, and have college savings for my children. I want to continue to grow. I’m always learning.”

Emma has an app idea, born out of the toughest spot in her life, that she’s excited about. “It might not solve the world’s problems,” she says, “but it could make a huge difference for some.”

“I’m excited about new avenues,” Emma says. “I see myself staying here. Not moving, not going back to England. It’s been a great home for my kids. It’s been a traumatic three months, but I’m still here, and I’ll come through it much better.”

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