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Check out our July Cover agents Brian Belcher and Beth Parker Belcher with Brian Belcher & Company – Re/max Executive! They are such an amazing power couple- And we had an amazing time getting to know them!
Written by: Mallory Benz Cooke
Photography by: Dani Nicole Photography

The Belcher Team with RE/MAX Executive story begins near the coal fields of West Virginia – more specifically, Pineville, West Virginia. This is where Brian Belcher was raised by his grandmother, a homemaker, and his grandfather, a businessman who owned several commercial properties and rental homes in the area. Little did Brian know at that time, but this early exposure to the real estate industry would have a lasting impact on his life.

Upon graduating from Pineville High School and attending Fairmount State University and Marshall University, Brian did what most 20-somethings do: join the workforce. He started his career as a car salesman in his home state, not selling West Virginia’s unofficial state vehicle – the pickup truck – but rather Cadillacs and Oldsmobiles. There, on the luxury car lot, Brian honed his sales skills – abilities that would later serve him well.

After two-and-a-half years in the auto sales business, his career aspirations led him to Charlotte. Here in the QC, he not only started a new job as a manager for Exxon Mobile but also began a new relationship with a girl named Beth. Beth was a Bluefield College graduate and fellow West Virginia native who, unbeknownst to Brian, would become his future wife – and his future business partner.

After dating three years, Brian and Beth married in 2002. The couple had a baby boy and settled into the daily routine of working and raising a child. Beth left her job as an IT director with EquiFirst to help launch the couple’s startup, Digi Docs, a medical records copy service. The duo thrived while managing the everyday pace until Brian got bitten by the real estate bug thanks to Beth’s aunt – Betty Cline.

Aunt Betty, a successful REALTOR® in Tazewell, Virginia, saw great potential in Brian and strongly encouraged him to become an agent. With the support of Beth, then pregnant with the couple’s second child, Brian quit his job with Exxon Mobile, joined Keller Williams and jumped into the real estate industry with both feet.

His days quickly became consumed with buying leads and doing a lot of pay per click. “I wouldn’t leave my desk,” explains Brian. “I would get to the office before 6 a.m. and leave at 10 p.m. The first three months were spent building a foundation for my business. I knew I needed to build a solid foundation by establishing a strong web presence, first. So that’s exactly what I did.”

Brian worked tirelessly, securing leads and passing them on to his fellow agents in the office. While Brian felt he had earned the right to start his own team, his broker in charge felt differently. So, he sought out a firm where he could grow. Thankfully, his tenacity and business savviness had caught the attention of Gene Fisher with RE/MAX, who wisely recruited him to the agency. Brian, who had interviewed with RE/MAX when he had first gotten licensed, was thrilled to finally be joining the RE/MAX team. He immediately felt at home with the RE/MAX brand.

That was more than 13 years ago.

Since then, Beth and Brian have dissolved Digi Docs (so Beth could work full time in real estate) and formed the Belcher Team at RE/MAX. Their team is comprised of nine individuals.

“We value our team and strive to take care of them,” explains Beth. “That’s why we invest so much time and energy into marketing our homes properly. We want to put out a great product each and every time, so our agents experience continuous leads.”

Because of their strong commitment to their people, the Belcher Team experiences little turnover and much success. In fact, the team has averaged $62 million a year in sales over the last four years.

This innate desire to be the number one RE/MAX team is in Brian’s DNA. “I strive for perfection in all that I do,” he says. “I believe if you always put others’ interests first – whether they are clients or members of your team – it will result in a win every time.”

And winning is what the Belcher Team has been doing since its inception in 2006, thanks to Brian and Beth’s clear understanding of what it takes to get clients across the finish line.

“Going from ‘under contract’ to the closing table is no easy task,” says Beth. “Most days, I feel like a counselor and a fixer, all rolled into one. But it comes with the territory. My job is to make the home buying experience as stress-free as possible for our clients. If that means overseeing repairs or negotiating a price, then I am going to do it, because at the end of the day it’s about the client and what they need, not me.”

Brian agrees. “Helping people is what drives us, both as individuals and as a team. If Beth and I retired tomorrow, I’d like to think our clients and peers would remember us as good people who cared. Real estate may be how we make a living, but for us, it’s never been about the money – it’s always been about the people.”

When not helping others, whether this includes the team’s clients or the individuals who benefit from the non-profits Brian and Beth support, the Belchers can be found at Independence High School or Mint Hill Middle School cheering on their teenage sons Christian (15) and Coleton (13) who play a variety of sports, ranging from football and basketball, to track.

In their downtime, the family enjoys spending time together kayaking or riding jet skis at their lake house in Badin, NC, with pups Chloe (6) and Luna (6 mos.). They also make it a point to vacation somewhere new each year with their boys and extended family.

“The key to being successful in this business is to find a balance between work and family,” explains Brian. “The one thing I’ve learned over the years is that while it’s important to work hard, it’s even more important to play harder.”

Adds Beth, “Brian has always had a strong work ethic, but that’s because he’s a provider by nature. Everything he does comes from a place of contribution, whether that’s at home or in the field working with clients. This industry brings him immense satisfaction, joy, and purpose.”

Most importantly, real estate has brought Brian closer to achieving his life’s goal, which has always been to be like his grandfather – a man who successfully managed multiple properties and was respected by all.

As Brian adds Top Producer to his list of accomplishments, it’s easy to assume his grandfather would be exceedingly proud of his grandson: a young man raised near the coal fields of West Virginia, who persevered and is now flourishing selling the many high-end properties the Queen City has to offer.

To reach Brian and Beth with the Belcher Team / RE/MAX Executive, call 704.287.3868, email brian@4charlotte.
com or visit allcarolinahomes.com.