January Standout Agent – Becky McCully
By Charlotte Top Producers |Jan 5, 2021

Becky McCully Has Made All the Right Moves

Written by Heather Pluard

Competitive ballroom dancing and real estate sales have one thing in common—the next steps are critical! While the pandemic put REALTOR® Becky McCully’s dancing days on hold, it ended up being an ideal time for a career change. This former CPA gracefully glided into the industry and closed on eight transactions in 2020.

“I did corporate tax consulting for 20 years and wanted to do something more meaningful,” Becky says. “And I had a lot of skills that translate well to real estate sales, like contract review, negotiation, and financial analysis. Instead of helping businesses buy and sell each other, I wanted to help people buy and sell homes.”

In September of 2019, Becky obtained her license and started working on a transition plan out of Corporate America. “I gave myself a few months to figure out my systems,” she explains. “I wasn’t ready to go full-time until I understood the industry better, so I spent my weekends taking post-licensing classes and spent time researching, networking, and educating myself.”

Realizing real estate isn’t something she could do part-time and reach her goals, Becky stepped out of finance and became a full-time agent in 2020. “Giving up a steady income isn’t easy,” she says. “I knew I had to make all the right moves if I wanted to keep paying my bills. I had no formal sales training, and I’m not great at small talk, but I’m an excellent problem solver. I had confidence in my skills, but I wanted a little more guidance.”

Finding a coach to partner with made all the difference. “I discovered Tom Ferry’s coaching company on YouTube and was impressed with his free content,” she says. “I found so much value in his podcasts and downloads that I signed up for coaching in April and was matched with Dave Grant out of Las Vegas. The PIVOT program helped me adjust to a COVID market and taught me how to put clients first safely and responsibly.”

Becky built her clientele using actionable steps. “I called expired listings to get appointments with people and talk about how I would do things differently to get their property sold,” she says. “I was able to convert one in 25 of those calls, and the people who used me became instant fans because I delivered great results. I also tapped into social media to earn referrals from friends, and I became more active in the community. I also did circle-dialing in select neighborhoods to introduce myself to people and start building relationships. I’m not scared of rejection because I know the value of what I offer, but I did have to break out of my comfort zone.”

Twice a month, Becky continues to meet with Dave via Zoom to talk through her questions, concerns, and strategies. Her 2021 business plan has her goals for the year and a map to reach them. “Every week, I know what to do for marketing, operations, and social media,” she says. “And I combine that with a personal approach to meet my clients’ needs. I do things like pay to have a house cleaned, meet a repair-person, or give a stressed client a gift certificate to a local restaurant for a little R&R. I try to make the entire process as easy and stress-free as possible.”

While Becky hopes to be back on the dance floor doing the waltz, tango, and foxtrot this spring, she’s clearly found her rhythm in real estate. She recently came in as the fifth Top Producer in the Fathom Realty Charlotte office. “You can tell when someone finds the right house,” she says. “It’s a really warm feeling to know that you helped a client find that, and that you took all the right steps to get them to closing.”

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