Kristi Miller Has Designed An Adaptive Brokerage to Weather Any Storm
Written by Heather Pluard
Photos by Kelly Klemmensen
Launching a new brokerage during a pandemic might not seem ideal, but Barclay Realty Group is having a phenomenal inaugural year. With nine agents covering North and South Carolina and plans to double in size, owner Kristi Miller is quickly building her brand and attracting top talent.
“I’m proud to offer a community environment, and my agents tell me it’s refreshing to have a Broker who is truly available and cares about their success,” Kristi says. “I’m dedicated to keeping our count small enough for me to continue one-on-one coaching each month. I create marketing materials for agents, support their business goals, and provide targeted sales training. Success to me is having each of my team members consistently meet business goals and be satisfied with their real estate career.”
Kristi was well prepared to open her brokerage. She spent years as a solo-agent and is a constant student of the industry. She thoroughly researches and utilizes the best systems and technology in real estate. Before becoming a REALTOR®, Kristi worked in the energy industry, helping power-producers develop large power plants and renewable assets. Her MBA and Project Management Professional certification both translate nicely into managing a small business.
“I was doing great business as a solo agent, but I enjoyed the behind-the-scenes work more than the field portion,” Kristi says. “I always knew I wanted to open a brokerage. I like fine-tuning my lead generation strategies, analyzing the cost per lead data, developing and executing marketing plans, business management, and coaching others who are trying to succeed in the industry.”
While COVID-19 was not in Kristi’s business plan, she built Barclay Realty Group to be agile in any environment. “I’m always willing to pivot and explore the next big thing,” Kristi says. “Our innovative systems help us cultivate and warm up leads, communicate with our sphere, and stay top-of-mind while dealing with the coronavirus. The work that my agents put in at the beginning of the year is now coming to fruition with multiple closings. It’s so satisfying to know that the work I did in starting the brokerage and the one-on-one time I spend allows these agents to have the real estate career they wanted.”
Barclay Realty Group is currently looking to add experienced agents, but Kristi is open to hiring anyone with the right drive and hunger. “It’s been rewarding to see a couple of the agents I onboarded at the beginning of the year significantly increase their business,” she says. “I have agents who came to Barclay Realty Group after only selling one home in the past year. They have been consistently closing transactions and now have a business plan and specific goals. I take an enormous amount of personal responsibility in the success of my team.”
Before joining a brokerage, Kristi advises agents to consider the overall picture in terms of their careers. “Look at the training, support, coaching, and team atmosphere that will help you net more sales rather than thinking about what the split would be on a single sale,” she says. “Where will those sales come from? Who will help you bring in more business? These are more critical questions than just the bottom line from one sale.”
Already a respected member of the real estate community, Barclay Realty Group likes to give back. They will be a sponsor at this year’s Mitchell’s Fund luncheon to support the families of those with childhood cancer. Realizing the pandemic affects everyone, they also make it a point to shop and support local small businesses.
“We got off to an interesting start this year,” smiles Kristi. “But I’m always ready to take it to the next level. I’ve created an innovative brokerage that can rise to any challenge. I hope to continue attracting and retaining some of the best REALTORS® in the Carolinas.”